2017 saw the biggest UK ad spend on record with digital spend making up 60% of the £22.2bn total.
If you visited HotWired.com on October 27 1994, your eye would have probably been caught by an unusual flashing banner emblazoned across the top of your screen. Standing at 60 pixels tall and 468 pixels wide, the internet’s first advertisement was garish, tacky and the nemesis of exasperated dial-up connections worldwide – but it was a massive success. Read more >
Author Eric Visser
News Site Marketing Tech
Date Published June 5, 2018
Article Link Breaking the mold: Viewability and creativity in the digital economy
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