Marketing Tech News uses data to uncover the identity of the most coveted type of consumer.
Encouraging customers to be loyal to a brand is becoming increasingly difficult for marketers, as online and in-store offerings diversify and expand to meet consumer needs. The retail industry is also evolving, which was recently demonstrated by Andrew Griffiths, retail minister, who announced a new collaborative Retail Sector Council. Tasked with bringing the government and industry together, the council’s main aim is to help retailers adapt to meet the changing demands of consumers.
Author Richard Piper
News Site Marketing Tech News
Date Published May 17, 2018
Article Link Exploring the motivations of the rarest – but most powerful – type of consumer
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